Netflix has officially announced the upcoming global release of a highly anticipated sports documentary series titled New Era: It’s Time, set to premiere on July 3. This multi-part series will take viewers on a compelling, emotional journey chronicling the dramatic rise, struggles, and redemption of the Cleveland Cavaliers, one of the most storied franchises in NBA history

Netflix has officially announced the upcoming global release of a highly anticipated sports documentary series titled New Era: It’s Time, set to premiere on July 3. This multi-part series promises to take viewers on an emotional, compelling journey chronicling the dramatic rise, struggles, and ultimate redemption of the Cleveland Cavaliers—one of the most iconic and resilient franchises in NBA history.

New Era: It’s Time delves deep into the Cavaliers’ evolution, from their early years of mediocrity to the heart-stopping highs and soul-crushing lows that have defined the team over decades. Featuring never-before-seen footage, in-depth interviews, and personal stories from players, coaches, and fans, the series captures the emotional weight of one franchise’s pursuit of greatness. At its core, this documentary is not just about basketball—it’s about belief, identity, and the unwavering spirit of a city that has stood by its team through thick and thin.

The Cavaliers’ story is one of resilience. From years of playoff disappointment to the euphoric highs of championship glory, the team’s journey has mirrored the grit and passion of Cleveland itself. The series will highlight key moments in franchise history, including the drafting of a young LeBron James, his controversial departure to Miami, and his heroic return to deliver the city its first NBA Championship in 2016. That title run, punctuated by one of the most thrilling Game 7s in NBA Finals history, serves as a pivotal point in the series—showcasing the culmination of years of perseverance and heartbreak.

However, New Era: It’s Time does not end with the championship. The documentary goes further, exploring the aftermath of success and the challenge of rebuilding in a post-LeBron era. It focuses on the emerging young core, the new front office leadership, and the renewed sense of hope surrounding the franchise. With the NBA’s shifting dynamics and Cleveland once again aiming to rise, the series captures what feels like the dawn of a new era in Cavaliers basketball.

Produced by an award-winning team of sports documentarians, the series brings a cinematic quality to the storytelling, blending raw emotional interviews with dramatic replays and stunning visuals. Former players, coaches, broadcasters, and devoted fans share their perspectives, giving voice to a fanbase known for its loyalty and passion. Current stars and rising talents also weigh in, giving insight into what it means to carry the legacy forward.

For basketball fans, New Era: It’s Time offers more than nostalgia—it provides a thoughtful, behind-the-scenes look at the real human stories behind the scoreboard. It is a tribute to a franchise that has refused to be defined by its failures, instead using them as fuel for its future. As the Cavaliers step into this new chapter, the series sets the tone for what’s to come: resilience, reinvention, and redemption.

New Era: It’s Time premieres globally on Netflix on July 3, marking a must-watch event for sports lovers and documentary enthusiasts alike.