Newcastle United are destined to outperform Everton, another PSR-threatened team, in one critical area.
Both teams are urgently attempting to stay below the Premier League’s Profit and Sustainability loss cap of £105 million over a rolling three-year period, which expires on June 30.
Both have investigated quasi-swap arrangements, in which players are transferred in separate transactions for nearly comparable value, bolstering both clubs’ books – at least in the short term.
Everton were expected to buy Newcastle’s Yankuba Minteh using this approach, with Dominic Calvert-Lewin moving to St James’ Park in exchange.
That deal fell through when Everton refused to lower their £40 million asking price for Calvert-Lewin, but it demonstrates how keen both teams are to become PSR compliant.
At the moment, that is about all the two teams have in common, with Newcastle’s recent success on the pitch standing in sharp contrast to Everton’s sporting record.
Everton are looking to turn a corner under Dan Friedkin, a US millionaire who is likely to take buy the club after holding exclusive negotiations with Farhad Moshiri
However, the most recent data suggests that the two sides are currently diametrically opposed in one key parameter.
Newcastle has a sleek marketing operation that they believe will one day allow them to tap into the Saudi Public Investment Fund’s vast fortune.
Everton, meanwhile, has always been one of the Premier League’s top commercial earners outside of the so-called Big Six, but this has diminished in recent years.
That is largely due to the departure of oligarch billionaire Alisher Usmanov, who was compelled to cancel his commercial agreements with the club due to UK sanctions against Russia.
Commercial revenue was still quite strong last season at £39 million, although it has declined from £79 million in 2020, which remains a non-Big Six record.
However, according to the most recent study by world-renowned financial expert Swiss Ramble, Newcastle are poised to challenge the Toffees in this area.
Newcastle’s commercial revenue is expected to reach £73.9 million in 2023-24, up £27 million from the previous season.
That is still a few million short of Everton’s record, but Newcastle’s lucrative relationship with Adidas, combined with today’s new commercial agreement with BetMGM, will easily push them above £80 million next season.
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